Marketing strategy

Author(s)

• Ferrell, O. C.
• Hartline, Michael D.

Bibliographic Information

Marketing strategy

O.C. Ferrell, Michael D. Hartline

Thomson South-Western, c2008

4th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA85027075
• ISBN:
  • 9780324362725
• LCCN: 2006938699
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, OH
• Pages/Volumes: xxii, 717 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.13
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Management -- Case studies