Strategic management : creating competitive advantages
著者
書誌事項
Strategic management : creating competitive advantages
（McGraw-Hill higher education）
McGraw-Hill/Irwin, c2008
4th ed
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
Strategic Management: Creating Competitive Advantage, 4th Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.
目次
Part One: Strategic AnalysisChapter 1 Strategic Management: Creating Competitive AdvantagesChapter 2Analyzing the External Environment of the FirmChapter 3Assessing the Internal Environment of the FirmChapter 4Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible ResourcesPart Two: Strategic FormulationChapter 5Business-Level Strategy: Creating and Sustaining Competitive AdvantagesChapter 6Corporate-Level Strategy: Creating Value through DiversificationChapter 7International Strategy: Creating Value in Global MarketsChapter 8Entrepreneurial Strategy and Competitive DynamicsPart Three: Strategic ImplementationChapter 9Strategic Control and Corporate Governancehapter 10Creating Effective Organizational DesignsChapter 11Strategic Leadership: Creating a Learning Organization and an Ethical OrganizationChapter 12Managing Innovation and Fostering Corporate EntrepreneurshipChapter 13 Analyzing Strategic Management Cases
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