The undermining of beliefs in the autonomy and rationality of consumers

著者

• O'Shaughnessy, John
• O'Shaughnessy, Nicholas J.

書誌事項

The undermining of beliefs in the autonomy and rationality of consumers

John O'Shaughnessy and Nicholas Jackson O'Shaughnessy

（Routledge interpretive marketing research series, 6）

Routledge, 2008

• : hbk

注記

Includes bibliographical references (p. [122]-132) and index

詳細情報

• NII書誌ID(NCID): BA85032701
• ISBN:
  • 9780415773232
• LCCN: 2007020944
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Abingdon, Oxon ; New York
• ページ数/冊数: xiii, 139 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415.32
  • DC22 : 658.8/342
• 件名:
  • LCSH : Consumers' preferences
  • LCSH : Consumer behavior
  • LCSH : Consumers -- Research
  • LCSH : Marketing -- Psychological aspects
• 親書誌ID:
  • BA39688044