The undermining of beliefs in the autonomy and rationality of consumers

Author(s)

• O'Shaughnessy, John
• O'Shaughnessy, Nicholas J.

Bibliographic Information

The undermining of beliefs in the autonomy and rationality of consumers

John O'Shaughnessy and Nicholas Jackson O'Shaughnessy

（Routledge interpretive marketing research series, 6）

Routledge, 2008

• : hbk

Note

Includes bibliographical references (p. [122]-132) and index

Details

• NCID: BA85032701
• ISBN:
  • 9780415773232
• LCCN: 2007020944
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Abingdon, Oxon ; New York
• Pages/Volumes: xiii, 139 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.32
  • DC22 : 658.8/342
• Subject Headings:
  • LCSH : Consumers' preferences
  • LCSH : Consumer behavior
  • LCSH : Consumers -- Research
  • LCSH : Marketing -- Psychological aspects
• Parent Bibliography ID:
  • BA39688044