Essentials of contemporary advertising

著者

• Arens, William F.
• Schaefer, David H.

書誌事項

Essentials of contemporary advertising

William F. Arens, David H. Schaefer

McGraw-Hill/Irwin, c2007

• : alk

注記

Includes bibliographical references (p. 506-521) and indexes

HTTP:URL=http://www.loc.gov/catdir/enhancements/fy0626/2005057672-d.html Information=Publisher description

HTTP:URL=http://www.loc.gov/catdir/enhancements/fy0626/2005057672-t.html Information=Table of contents

詳細情報

• NII書誌ID(NCID): BA85129665
• ISBN:
  • 9780073136660
• LCCN: 2005057672
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston
• ページ数/冊数: xxviii, 558 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HF5821
  • DC22 : 659.1
  • NDLC : DH428
  • NDC9 : 674
• 件名:
  • LCSH : Advertising