Influencer marketing : who really influences your customers?

Author(s)

• Brown, Duncan
• Hayes, Nick

Bibliographic Information

Influencer marketing : who really influences your customers?

by Duncan Brown and Nick Hayes

Elsevier Butterworth-Heinemann, 2008

• : [pbk.]

Note

Includes index

Details

• NCID: BA85146959
• ISBN:
  • 9780750686006
• Country Code: ne
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Amsterdam ; Tokyo
• Pages/Volumes: xiv, 235 p.
• Size: 24 cm
• Classification:
  • LCC : HF5414
  • DC22 : 658.80019
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Influence (Psychology)