Olympic media : inside the biggest show on television
著者
書誌事項
Olympic media : inside the biggest show on television
(Routledge critical studies in sport series)
Routledge, 2008
- : pbk
- : hbk
大学図書館所蔵 全27件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references (p. [162]-176) and index
内容説明・目次
内容説明
Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won the rights to televise both the Summer and the Winter Olympic Games. By way of attracting more viewers of both sexes and all ages and ethnicities than any other sporting event, and through the production of breathtaking spectacles and absorbing stories, NBC's Olympic telecasts have huge power and potential to shape viewer perceptions.
Billings's unique text examines the production, content, and potential effects of NBC's Olympic telecasts. Interviews with key NBC Olympic producers and sportscasters (including NBC Universal Sports and Olympics President Dick Ebersol and primetime anchor Bob Costas) outline the inner workings of the NBC Olympic machine; content analyses from ten years of Olympic telecasts (1996-2006) examine the portrayal of nationality, gender, and ethnicity within NBC's telecast; and survey analyses interrogate the extent to which NBC's storytelling process affects viewer beliefs about identity issues. This mixed-method approach offers valuable insights into what Billings portrays as "the biggest show on television".
目次
1. Investigating the Biggest Show on Television 2. Meet the 'Framers': The Olympic Producers 3. Chronicling History: The Olympic Sportscasters 4. The Star-Spangled Games?: Nationalism and the Olympic Telecasts 5. Competing on the Same Stage: Gender and the Olympic Telecasts 6. Dialogue Differences in Black and White?: Ethnicity and the Olympic Telecasts 7. What do Americans Think Happened in Torino?: Examining Media Effects 8. Looking Forward by Looking Back: Reflections on the Olympic Telecasts
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