Global strategic management
著者
書誌事項
Global strategic management
Palgrave Macmillan, 2007
2nd ed
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
Strategic Management is at the core of any business. The second edition of Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale. It offers insight into the impact of globalisation on business organisations and how managers could and should react. The text is written by a well-respected professor of strategy at one of the world's leading business schools and combines a strategic and managerial approach to global issues, blending theory and practical, empirical examples to great effect. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/lasserre/
目次
Preface PART I: THE PROCESS OF GLOBALISATION Globalisation of markets and competition Designing a global strategy Designing a global organisation Global strategic alliances Global mergers and acquisitions Assessing countries' attractiveness Entry strategies PART II: MANAGING GLOBALLY Global marketing Global operations Global innovation Cross-cultural management Global human resources management Global financial management PART III: BROAD ISSUES IN GLOBALISATION Emerging global players The social responsibility of the global firm Global trends
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