Database marketing : analyzing and managing customers

Author(s)

• Blattberg, Robert C.
• Kim, Pyŏng-do
• Neslin, Scott A.

Bibliographic Information

Database marketing : analyzing and managing customers

Robert C. Blattberg, Byung-Do Kim and Scott A. Neslin

（International series in quantitative marketing, 18）

Springer, 2008

• : softcover

Note

Softcover ed. lacks series no

Includes bibliographical references (p. 801-845) and indexes

Details

• NCID: BA85275011
• ISBN:
  • 9780387725789
  • 9781441903327
• LCCN: 2007936366
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxiv, 871 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.126
• Subject Headings:
  • LCSH : Database marketing
  • LCSH : Consumer profiling
• Parent Bibliography ID:
  • BA0685130X