The soul of the corporation : how to manage the identity of your company

著者

書誌事項

The soul of the corporation : how to manage the identity of your company

Hamid Bouchikhi, John R. Kimberly

Wharton School Pub., c2008

大学図書館所蔵 件 / 全3件

この図書・雑誌をさがす

注記

Includes bibliographical references and index

HTTP:URL=http://www.loc.gov/catdir/toc/ecip0718/2007020423.html Information=Table of contents only

収録内容

  • The I*Dimension
  • The bright side of the I*Dimension
  • The dark side of the I*Dimension
  • Casualties of the I*Dimension
  • To blend or not to blend: identity integration in mergers and acquisitions
  • When should the cord be cut? managing identity in spin-offs
  • Identity in strategic alliances and joint ventures
  • Managing the I*Dimension at organizational and brand levels
  • Masters of the I*Dimension
  • Diagnosing your firm's identity
  • Leading in the age of identity
  • Epilogue

内容説明・目次

内容説明

Understand, Control, and Leverage Your Company's #1 Asset: Its Unique Identity We live in a new Age of Identity, in which your employees, customers, investors, and other stakeholders care about who you really are. More than ever, your company's identity will shape the results it can achieve. The Soul of the Corporation will help you clearly understand your company's identity, and then take control of it and leverage it for long-term adaptation and success. Drawing on real-life stories from the world's most prominent companies, the authors show how identity can be an extraordinarily valuable asset-and how, if not properly managed, it can become a huge liability. Discover how your firm's identity is related to-and different from-its organizational culture, brand positioning, and reputation. Learn how to diagnose and manage the often unconscious shared beliefs that constitute your company's soul...how to face the enormous identity challenges that arise in mergers, alliances, spin-offs, and the creation of new brands...and above all, how to lead and inspire in this new Age of Identity. * Master your company's "I*Dimension" New tools for leveraging identity for competitive advantage * Manage the tensions that shape your company's identity Convergent vs. divergent, internal vs. external, designed vs. emergent, sameness vs. uniqueness * Overcome the dark, dysfunctional side of identity Minimize narcissism, conflict, drift, and fragmentation * Protect what's precious, change what needs to change Managing identity through M&As, spin-offs, alliances, and unrelenting change

目次

Acknowledgments xii About the Authors xiii Introduction Leadership Challenges in the Age of Identity xv Chapter 1 The I*Dimension 1 Chapter 2 The Bright Side of the I*Dimension 19 Chapter 3 The Dark Side of the I*Dimension 27 Chapter 4 Casualties of the I*Dimension 41 Chapter 5 To Blend or Not to Blend: Identity Integration in Mergers and Acquisitions 61 Chapter 6 When Should the Cord Be Cut? Managing Identity in Spin-Offs 79 Chapter 7 Identity in Strategic Alliances and Joint Ventures 97 Chapter 8 Managing the I*Dimension at Organizational and Brand Levels 119 Chapter 9 Masters of the I*Dimension 137 Chapter 10 Diagnosing Your Firm's Identity 155 Chapter 11 Leading in the Age of Identity 173 Epilogue 191 Index 195

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