The soul of the corporation : how to manage the identity of your company
著者
書誌事項
The soul of the corporation : how to manage the identity of your company
Wharton School Pub., c2008
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注記
Includes bibliographical references and index
HTTP:URL=http://www.loc.gov/catdir/toc/ecip0718/2007020423.html Information=Table of contents only
収録内容
- The I*Dimension
- The bright side of the I*Dimension
- The dark side of the I*Dimension
- Casualties of the I*Dimension
- To blend or not to blend: identity integration in mergers and acquisitions
- When should the cord be cut? managing identity in spin-offs
- Identity in strategic alliances and joint ventures
- Managing the I*Dimension at organizational and brand levels
- Masters of the I*Dimension
- Diagnosing your firm's identity
- Leading in the age of identity
- Epilogue
