Tourism management : analysis, behaviour and strategy
著者
書誌事項
Tourism management : analysis, behaviour and strategy
CABI, c2008
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. However, the actions of tourists are not always based upon conscious thinking and decision-making and therefore more realistic and practical management strategies are needed. Tourism Management provides an in-depth coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. Recent advances in tourism theory and research on causal history and ecological systems are used to discuss how leisure and tourism occurs. This book offers useful descriptions, tools, and examples of tourism management decision-making.
目次
Part 1: Introduction to Advancing Tourism Management Part 2: Scanning and Sense Making Part 3: Planning Part 4: Implementing Part 5: Evaluating Actions/Process and Performance Outcomes Part 6: Administering
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