Current issues in political marketing

著者

• Wymer, Walter W.
• Lees-Marshment, Jennifer

書誌事項

Current issues in political marketing

Walter W. Wymer, Jr., Jennifer Lees-Marshment, editors

Best Business Books, c2005

• : hbk
• : pbk

注記

"Co-published simultaneously as Journal of nonprofit & public sector marketing, volume 14, numbers 1/2 2005."

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA85352495
• ISBN:
  • 9780789024374
  • 9780789024381
• LCCN: 2005004146
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: 318 p.
• 大きさ: 22 cm
• 分類:
  • LCC : JF2112.C3
  • DC22 : 324.7/3
• 件名:
  • LCSH : Campaign management
  • LCSH : Political campaigns
  • LCSH : Marketing -- Political aspects