Professional search engine optimization with ASP.net : a developer's guide to SEO
著者
書誌事項
Professional search engine optimization with ASP.net : a developer's guide to SEO
(Programmer to programmer)
Wiley, c2007
大学図書館所蔵 全1件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes index
内容説明・目次
内容説明
Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels. Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings. What you will learn from this book * Understand the criteria that influence search engine rankings * Create keyword-rich URLs using ASP.NET, ISAPI-Rewrite, and UrlRewriter.N
ET * Use HTTP Headers to properly indicate the status of web documents * Create optimized content and cope with duplicate content effectively * Avoid being the victim of black hat SEO techniques * Understand and implement geo-targeting and cloaking * Use site maps effectively-for users as well as search engines * SEO enhancements that can easily be applied to an existing web site * Build a search engine-friendly e-commerce catalog Who this book is for This book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing. Enhance Your Knowledge Advance Your Career Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.
目次
Acknowledgments. Introduction. Chapter 1: You: Programmer and Search Engine Marketer. Chapter 2: A Primer in Basic SEO. Chapter 3: Provocative SE-Friendly URLs. Chapter 4: Content Relocation and HTTP Status Codes. Chapter 5: Duplicate Content. Chapter 6: SE-Friendly HTML and JavaScript. Chapter 7: Web Feeds and Social Bookmarking. Chapter 8: Black Hat SEO. Chapter 9: Sitemaps. Chapter 10: Link Bait. Chapter 11: Cloaking, Geo-Targeting, and IP Delivery. Chapter 12: Foreign Language SEO. Chapter 13: Coping with Technical Issues. Chapter 14: Case Study: Building an E-Commerce Store. Chapter 15: Site Clinic: So You Have a Web Site? Appendix A: Simple Regular Expressions. Glossary. Index.
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