New activism and the corporate response

著者

    • John, Steve
    • Thomson, Stuart

書誌事項

New activism and the corporate response

edited by Steve John and Stuart Thomson

Palgrave Macmillan, 2003

  • hbk.

大学図書館所蔵 件 / 全2件

この図書・雑誌をさがす

注記

Includes bibliographical references (p. 279-293) and index

内容説明・目次

内容説明

This book looks at the new militant and radical forms of lobbying and activism and the ways in which companies and organizations can devise strategies to respond or create new communication strategies that will avoid conflict and confrontation. The book draws upon the work of practitioners working in this area and includes topical and relevant international cases and examples.

目次

E-Campaigning in a Digital Era The Law and Politics The Use of Front Groups The Spinning of the Media Corporate Lobbying at a Global Level The Inpact of the Internet Industry Practitioners The Political Perspective The Administration Political Advertising Thought Leadership Trade Associations Grassroots Lobbying Lobbying in Different Systems Co-ordinating a Global Lobbying Effort How to Counter Protest Global Restrictions on Lobbying by Corporations Conclusion

「Nielsen BookData」 より

詳細情報

ページトップへ