Strategic management : competitiveness and globalization
著者
書誌事項
Strategic management : competitiveness and globalization
South-Western Cengage Learning, c2009
8th ed., student ed
- concepts & cases
- concepts
- cases
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注記
Includes indexes
内容説明・目次
- 巻冊次
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concepts ISBN 9780324581126
内容説明
STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS, Eighth Edition, is a comprehensive Strategic Management text that combines proven scholarship; cutting-edge research; a practical global focus; and the most thorough, up-to-date, and relevant business examples available. Now, this trusted business text is enhanced by the addition of powerful new media and technology resources, including an updated video program, ThomsonNOW online learning tools, and the Business and Company Resource Center (BCRC)--a complete electronic business library that makes in-depth research simple. The highly respected authors, all active teachers and experts in the strategic management field, use a unique model to illustrate how real-world businesses use strategic management to build a sustained competitive advantage. The text includes current and relevant examples, outstanding figures and models, and a wide selection of critical issues you will confront as rising professionals in today's evolving business environment."
- 巻冊次
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cases ISBN 9780324581133
内容説明
This eighth edition case book includes 30 all new cases with an effective mix of U.S. and international organizations that involve many different strategic issues. Selected personally by the text authors, this unique case selection has been reviewed carefully. Consistent with the nature of strategic issues, the cases included in this book are multidimensional in nature. Because of this, and for readers' convenience, a matrix listing all cases and the dimensions/characteristics of each one is provided at the beginning of the text.Furthermore, the matrix lists each chapter in the main textbook, "Strategic Management: Competitiveness and Globalization, Cases, Eighth Edition", which provides the best fit for teaching each case. While most of the cases cover well-known national and international companies, several examine the strategic challenges experienced in smaller and entrepreneurial firms. As shown by the cases, strategic issues surface for firms competing, for example, in high technology, manufacturing, service, consumer goods, and industrial goods industries.
Also included are cases that illustrate characteristics of the industry in which a particular focal firm or organization competes. Many of the cases have enhanced financial analyses as part of the case notes.
- 巻冊次
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concepts & cases ISBN 9780324655599
内容説明
STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS AND CASES Eighth Edition, is a comprehensive Strategic Management text that combines impeccable scholarship; cutting-edge research; a sophisticated and practical global focus; and the most thorough, up-to-date, and relevant business examples and cases available. Now, this seminal business text is enhanced by the addition of powerful new media and technology resources, including an updated video program, CengageNOW online teaching tools, and the Business and Company Resource Center (BCRC)--a complete electronic business library. The highly respected authors, all active teachers and experts in the strategic management field, use a unique model that blends classic industrial organization with a resource-based view of the firm to explain how real-world businesses use strategic management to build a sustained competitive advantage. The text includes current and relevant examples to provide context for key concepts, outstanding figures and models to illustrate key points, and a case study section containing engaging and exemplary cases that cover a broad range of critical issues confronting mangers today.
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