Technology ventures : from idea to enterprise
著者
書誌事項
Technology ventures : from idea to enterprise
McGraw-Hill, 2008
International, 2nd ed
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注記
Includes bibliographical references (p. 476-490) and index
内容説明・目次
内容説明
Technology Ventures is the first textbook to thoroughly examine a global phenomenon known as "technology entrepreneurship". Now in its second edition, this book integrates the most valuable entrepreneurship and technology management theories from some of the world's leading scholars and educators with current examples of new technologies and an extensive suite of media resources. Dorf and Byers's comprehensive collection of action-oriented concepts and applications provides both students and professionals with the tools necessary for success in starting and growing a technology enterprise. Technology Ventures details the critical differences between scientific ideas and true business opportunities.
目次
PART I 1 Capitalism and the Technology Entrepreneur 2 Opportunity and the Business Summary 3 Building a Competitive Advantage 4 Creating a Strategy 5 Innovation Strategies PART II 6 Risk and Return 7 Venture Creation and the Business Plan 8 Independent Versus Corporate Ventures 9 Knowledge, Learning, and Design 10 Legal Formation and Intellectual Property PART III 11 The Marketing and Sales Plan 12 The New Enterprise Organization 13 Acquiring, Organizing, and Managing Resources 14 The Management of Operations 15 Acquisitions, Mergers, and Global Business PART IV 16 The Profit and Harvest Plan 17 The Financial Plan 18 Sources of Capital 19 Presenting the Plan and Negotiating the Deal 20 Leading a New Technology Venture to Success References Appendix A Business Plans Appendix B Cases Information Sources on the Internet Glossary Index
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