Business in action
著者
書誌事項
Business in action
Pearson Prentice Hall, c2006
3rd ed.
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
Courses in Introduction to Business
This text's user-friendly format, manageable length, and up-to-date real world examples enable students to experience business firsthand. Business in Action takes students on an engaging exploration of the fundamentals, strategies, and dynamics that make the business world work. This exciting text offers numerous resources to simplify teaching, promote active learning, and stimulate life-long critical thinking skills.
目次
PART I. CONDUCTING BUSINESS IN THE GLOBAL ECONOMY.
1. Understanding the Fundamentals of Business and Economics
Appendix A. Reviewing Internet and E-Commerce Fundamentals
2. Practicing Ethical Behavior and Social Responsibility
3. Competing in the Global Economy
PART II. STARTING AND ORGANIZING A SMALL BUSINESS.
4. Selecting the Optimum Form of Business Ownership and Exploring Business Combinations
5. Starting and Financing a Small Business
PART III. MANAGING A BUSINESS.
6. Understanding the Functions and Roles of Management
7. Organizing and Working in Teams
8. Producing Quality Goods and Services
PART IV. MANAGING HUMAN RESOURCES AND EMPLOYEE RELATIONS.
9. Motivating Today's Workforce and Handling Employee-Management Relations
10. Managing Human Resources
PART V. DEVELOPING MARKING STRATEGIES TO SATISFY CUSTOMERS.
11. Developing Product and Pricing Strategies
12. Developing Distribution and Promotional Strategies
PART VI. MANAGING FINANCIAL INFORMATION AND RESOURCES.
13. Analyzing and Using Financial Information
14. Understanding Banking and Securities
Appendix B. The U.S. Legal System
Appendix C. Personal Finance: Getting Set for Life
Appendix D. Your Business Plan
Appendix E. Careers in Business and the Employment Search
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