Strategic management : text and cases
著者
書誌事項
Strategic management : text and cases
McGraw-Hill/Irwin, c2008
4th ed
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
Strategic Management: Text and Cases, 4th Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.
The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.
目次
Part One: Strategic AnalysisChapter 1 Strategic Management: Creating Competitive AdvantagesChapter 2Analyzing the External Environment of the FirmChapter 3Assessing the Internal Environment of the FirmChapter 4Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible ResourcesPart Two: Strategic FormulationChapter 5Business-Level Strategy: Creating and Sustaining Competitive AdvantagesChapter 6Corporate-Level Strategy: Creating Value through DiversificationChapter 7International Strategy: Creating Value in Global MarketsChapter 8Entrepreneurial Strategy and Competitive DynamicsPart Three: Strategic ImplementationChapter 9Strategic Control and Corporate Governancehapter 10Creating Effective Organizational DesignsChapter 11Strategic Leadership: Creating a Learning Organization and an Ethical OrganizationChapter 12Managing Innovation and Fostering Corporate EntrepreneurshipPart Four: Case Analysis Chapter 13 Analyzing Strategic Management CasesCases1. Robin Hood2. Edward Marshall Boehm3. The Skeleton in the Corporate Closet4. The Best-Laid Incentive Plans5. Growing for Broke6. Crown Cork & Seal in 19897. Sun Life Financial8. Automation Consulting9. Sears/Kmart10. Enron11. American Red Cross in 2002 (A)12. Whole Foods13. QVC14. Ann Taylor15. United Way16. JetBlue Airways: Is "High Touch Service" the Key Driver for JetBlue's Success?17. Panera Bread Company18. Southwest Airlines: From simple to complex `LUV'?19. Johnson & Johnson20. Yahoo!21. Heineken22. Rocky Mountain Chocolate Factory23. WWE24. Procter & Gamble25. Casino Industry26. Samsung27. Claires28. Caribou Coffee29. eBay in Asia30. Apple inc.: Taking a bite out of the competition31. Wal-Mart: The Challenges of Dominance32. FreshDirect33. Nintendo34. Reader's Digest35. UPS AND FedEx in the Express Package Delivery Industry36. Schoolhouse Lane Estates37. General Motors38. Ford Motor Company39. Dippin' Dots Ice Cream40. McDonald's
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