Global remix : the fight for competitive advantage

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Global remix : the fight for competitive advantage

Richard Scase

Kogan Page, 2007

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Includes bibliographical references and index

内容説明・目次

内容説明

Global Remix is an exciting overview of major global economic trends over the next twenty years and how they will impact upon both businesses and the everyday lives of their employees. Author Richard Scase combines a discussion of macroeconomic trends and their impact on corporate strategy with a study of how they will affect individual lifestyles. Global Remix examines both the challenges faced by Western businesses as a result of the rise of Asian, Eastern European and Latin American economies and highlights the amazing opportunities it affords. Not only are there increasingly wealthy new markets to sell into, but also growing numbers of international travellers from these areas. Key issues addressed include the business structure of the future; meeting the challenges of the new economic order; new global market opportunities; environmental impacts; and the changing political landscape. This thought-provoking book provides senior and middle managers with ideas and inspiration on how to make this economic revolution work for themselves, their businesses and their employees.

目次

1 Global appetites, local tastes If you want to see the future look East Say 'namaste' and 'ni hao' to two billion potential customers Why you need a personal touch in global markets Clustering: how to get by with a little help from your rivals 2 Is your company doomed -- at least in its present form? Forget global, think 'transnational' The ongoing war for talent Hold tight and harmonize Corporate creativity: why it takes more than beanbags and Frappuccino Weird, extrovert, non-conformist: meet your ideal employee 3 Hunting, farming and fulfilling future talent Welcome to the age of the entrepreneur Where to find the West's emerging talent Why business is now a women's world Turning companies into talent farms Earning staff commitment in a disloyal world Appealing to hearts and minds, as well as wallets 4 Too many managers and not enough leaders Tomorrow's leader: more than just a manager in tights and a cape 'You must be the change you wish to see in the world' The need for pervasive leadership How leaders create creators How to lead your company through continual change Are leaders born, or are they made? 5 Young Asia meets the Old West: key demographics will change your markets People power: why Asia's population trends are everyone's business Good, bad and ugly trends in the Old West Why mass migration needs a rebrand Independent living: the West's most influential export What liberation and loneliness mean for business Kissing the personal/professional divide goodbye 6 Hello to lifestyle tribes and what they can do for your business Why traditional market segments are past their sell-by date Why the world's big spenders are now women The Me, Me, Me Generation: disoriented, desperate and disloyal What is a lifestyle tribe? Born tribal: why ethnic minorities represent a huge growth opportunity Can any marketing really get through to lifestyle tribes? Move over CRM, here comes CMR (customer-managed relations) Why consumers are increasingly spending from the heart 7 The politics of tomorrow and what it means for business Is your worldwide workforce safe from terrorism? Political risk: a quick tour of the developing world The changing role of national governments Political pitfalls: the global issues set to distort free trade Can corporate governance really go global? 8 Global remix: the new corporate playlist Tackling uncertainty and risk Coping with sky-high energy and commodity prices Reinventing the global and multinational corporation -- towards the globally integrated enterprise (transnational corporation) Managing mergers and acquisitions Creating cafe corporations -- the route to creativity, innovation and corporate reinvention Leveraging leadership and mucking-out management Facing a future of small firms Getting to grips with the iPod generation -- great talent but not as we know it Understanding the corporate strangers -- coping with fear in an age of terror Marketing for new markets -- out with the old categories

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