Direct marketing in action : cutting-edge strategies for finding and keeping the best customers

著者

• Thomas, Andrew R

書誌事項

Direct marketing in action : cutting-edge strategies for finding and keeping the best customers

edited by Andrew R. Thomas ... [et al.]

Praeger Publishers, 2007

注記

Includes bibliographical references (p. [195]-199) and index

詳細情報

• NII書誌ID(NCID): BA85524262
• ISBN:
  • 9780275992231
• LCCN: 2006026009
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Westport, Conn.
• ページ数/冊数: xiv, 218 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415.126
  • DC22 : 658.8/72
• 件名:
  • LCSH : Direct marketing
  • LCSH : Target marketing
  • LCSH : Marketing -- Management
  • LCSH : Consumer behavior