Direct marketing in action : cutting-edge strategies for finding and keeping the best customers

Author(s)

• Thomas, Andrew R

Bibliographic Information

Direct marketing in action : cutting-edge strategies for finding and keeping the best customers

edited by Andrew R. Thomas ... [et al.]

Praeger Publishers, 2007

Note

Includes bibliographical references (p. [195]-199) and index

Details

• NCID: BA85524262
• ISBN:
  • 9780275992231
• LCCN: 2006026009
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Westport, Conn.
• Pages/Volumes: xiv, 218 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.126
  • DC22 : 658.8/72
• Subject Headings:
  • LCSH : Direct marketing
  • LCSH : Target marketing
  • LCSH : Marketing -- Management
  • LCSH : Consumer behavior