Best practice cases in branding : lessons from the world's strongest brands

著者

• Keller, Kevin Lane

書誌事項

Best practice cases in branding : lessons from the world's strongest brands

Kevin Lane Keller

Pearson/Prentice Hall, c2008

3rd ed

注記

Includes bibliographical references

• NII書誌ID(NCID): BA85540666
• ISBN:
  • 9780131888654
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Upper Saddle River, N.J.
• ページ数/冊数: 382 p.
• 大きさ: 24 cm
• 件名:
  • LCSH : Brand name products -- Management
  • LCSH : Brand name products -- Management -- Case studies