Visual marketing : from attention to action

Author(s)

• Wedel, Michel
• Pieters, Rik

Bibliographic Information

Visual marketing : from attention to action

edited by Michel Wedel, Rik Pieters

（Marketing and consumer psychology series / Curtis P. Haugtvedt, series editor）

Lawrence Erlbaum Associates, c2008

• : Hardcover

Note

Includes bibliographical references and index

Details

• NCID: BA85674210
• ISBN:
  • 9780805862928
• LCCN: 2007016046
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xii, 307 p.
• Size: 24 cm
• Classification:
  • LCC : HF5822
  • DC22 : 659.1
• Subject Headings:
  • LCSH : Advertising -- Psychological aspects
  • LCSH : Visual perception
• Parent Bibliography ID:
  • BA65585537