Going dirty : the art of negative campaigning

Author(s)

    • Mark, David

Bibliographic Information

Going dirty : the art of negative campaigning

David Mark

Rowman & Littlefield, 2007, c2006

  • : pbk

Available at  / 2 libraries

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Note

"First paperback edition 2007"--T.p. verso

Includes bibliographical references (p. 253-258) and index

Description and Table of Contents

Description

"Going Dirty" is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon.

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