Going dirty : the art of negative campaigning
著者
書誌事項
Going dirty : the art of negative campaigning
Rowman & Littlefield, 2007, c2006
- : pbk
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注記
"First paperback edition 2007"--T.p. verso
Includes bibliographical references (p. 253-258) and index
内容説明・目次
内容説明
"Going Dirty" is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon.
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