Strategic management in action
Author(s)
Bibliographic Information
Strategic management in action
（Pearson international edition）
Peason/Prentice Hall, c2008
4th ed
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Note
Includes bibliographical references and index
"Pearson Education International"
Description and Table of Contents
Description
For undergraduate and graduate courses in Strategic Management.
Strategic Management in Action, 4/e, clearly illustrates the most current strategic management practices today by presenting theories, ethical dilemmas, and unique strategies of real managers and organizations in action.
Table of Contents
Preface
Chapter 1 Introducing the Concepts
Chapter 2 The Context of Managing Strategically
Chapter 3 Assessing Opportunities and Threats: Doing An External Analysis
Chapter 4 Assessing Strengths and Weaknesses: Doing An Internal Analysis
Chapter 5 Functional Strategies
Chapter 6 Competitive Strategies
Chapter 7 Corporate Strategies
Chapter 8 Strategies for Today: Global, Entrepreneurial, and Not-for-Profit
Appendix 1 Case Analysis How-To
Appendix 2 Cases
Index
by "Nielsen BookData"