Strategic management in action
著者
書誌事項
Strategic management in action
（Pearson international edition）
Peason/Prentice Hall, c2008
4th ed
大学図書館所蔵 件 / 全5件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references and index
"Pearson Education International"
内容説明・目次
内容説明
For undergraduate and graduate courses in Strategic Management.
Strategic Management in Action, 4/e, clearly illustrates the most current strategic management practices today by presenting theories, ethical dilemmas, and unique strategies of real managers and organizations in action.
目次
Preface
Chapter 1 Introducing the Concepts
Chapter 2 The Context of Managing Strategically
Chapter 3 Assessing Opportunities and Threats: Doing An External Analysis
Chapter 4 Assessing Strengths and Weaknesses: Doing An Internal Analysis
Chapter 5 Functional Strategies
Chapter 6 Competitive Strategies
Chapter 7 Corporate Strategies
Chapter 8 Strategies for Today: Global, Entrepreneurial, and Not-for-Profit
Appendix 1 Case Analysis How-To
Appendix 2 Cases
Index
「Nielsen BookData」 より
