Clean car wars : how Honda and Toyota are winning the battle of the eco-friendly autos
著者
書誌事項
Clean car wars : how Honda and Toyota are winning the battle of the eco-friendly autos
Wiley, 2008
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注記
Bibliography: p. [182]
Includes index
内容説明・目次
内容説明
As American automakers lose market share, Honda and Toyota are soaring on the backs of their high--quality low--emissions vehicles. The increasing trend toward clean car technology means those companies that can build the best low--emission car will have the best chance of long--term success and survival. Clean Car Wars presents a revealing look at the Japanese auto industry and how its two biggest automakers are battling each other, and the world, for supremacy of this vital emerging market.
目次
Chapter One: Toyota Launches the Hybrid Age. (1) Toyota's Eco Drive To the Top. (2) Sakichi Toyoda's Impassioned Fuel Cell Gambit. (3) Developing the Hybrid and Birth of the Prius. (4) The Prius Evolves. (5) Troubleshooting the Prius. Chapter Two: Honda's Eco-Resurgence. (1) Fukui Gives Chase to Toyota. (2) Honda's Rich Eco Pedigree. (3) Beaten to the Punch. (4) The Return to Management Basics. Chapter Three: The West Strikes Back. (1) GM, Ford Show Their Mettle. (2) Daimler's Diesel Response. (3) Renault, Nissan Hammer Out Independent Strategy. (4) The History of the Diesel. Chapter Four: Horizontal Growth and Future Technology. (1) The Promise of Bioethanol. (2) Running On Natural Gas. (3) The Electric Car. (4) Related Fronts I?Batteries? (5) Related Fronts II (Dies, Motors, Components). Chapter Five: Winning the Clear Car Wars. (1) The Chinese Battlefront. (2) Toyota Structural Management as Pillar of Strength. (3) Honda Dream Chasing: A Management Style Built Upon an Eco-strategy. Afterword. Resources.
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