Advertising games in duopoly market expansion

Author(s)

• Wrather, C.
• Yu, Po-Lung

Bibliographic Information

Advertising games in duopoly market expansion

C. Wrather, P.L. Yu

（Working paper, no. 117）

University of Kansas, 1978

Note

Includes bibliographical references (p. 34-35)

Details

• NCID: BA85918687
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lawrence
• Pages/Volumes: 35 p.
• Size: 28 cm
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Marketing -- Mathematical models
• Parent Bibliography ID:
  • BA85914019