Strategic integrated marketing communication : theory and practice

Author(s)

• Percy, Larry

Bibliographic Information

Strategic integrated marketing communication : theory and practice

Larry Percy

Butterworth-Heinemann/Elsevier, 2008

• : pbk

Other Title

Strategic integrated marketing communications : theory and practice

Note

Includes index

Details

• NCID: BA85943174
• ISBN:
  • 9780750679800
• Country Code: ne
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Amsterdam ; Oxford
• Pages/Volumes: xiii, 308 p.
• Size: 25 cm
• Classification:
  • DC22 : 658.802
• Subject Headings:
  • LCSH : Communication in marketing
  • LCSH : Strategic planning