Marketing the best deal in town: your library : where is your purple owl?
著者
書誌事項
Marketing the best deal in town: your library : where is your purple owl?
（Chandos information professional series）
Chandos, 2008
- : hbk
- : pbk
大学図書館所蔵 全4件
注記
Includes bibliographical references and index
内容説明・目次
内容説明
This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues.
目次
- Why market libraries? The language of marketing
- Innovation 101
- Trends
- Purple cows, free prizes, and Moogle, oh my! Finding the $$$
- Market research
- Branding
- Buzz
- Marketing to women
- Marketing to millenials
- Marketing yourself.
「Nielsen BookData」 より