Marketing the best deal in town: your library : where is your purple owl?
Author(s)
Bibliographic Information
Marketing the best deal in town: your library : where is your purple owl?
(Chandos information professional series)
Chandos, 2008
- : hbk
- : pbk
Available at 4 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
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University of Tsukuba Library, Library on Library and Information Science
: hbk013.7-R7310008003792
Note
Includes bibliographical references and index
Description and Table of Contents
Description
This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues.
Table of Contents
- Why market libraries? The language of marketing
- Innovation 101
- Trends
- Purple cows, free prizes, and Moogle, oh my! Finding the $$$
- Market research
- Branding
- Buzz
- Marketing to women
- Marketing to millenials
- Marketing yourself.
by "Nielsen BookData"