Marketing the best deal in town: your library : where is your purple owl?
Author(s)
Bibliographic Information
Marketing the best deal in town: your library : where is your purple owl?
（Chandos information professional series）
Chandos, 2008
- : hbk
- : pbk
Available at / 4 libraries
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University of Tsukuba Library, Library on Library and Information Science
: hbk013.7-R7310008003792
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues.
Table of Contents
- Why market libraries? The language of marketing
- Innovation 101
- Trends
- Purple cows, free prizes, and Moogle, oh my! Finding the $$$
- Market research
- Branding
- Buzz
- Marketing to women
- Marketing to millenials
- Marketing yourself.
by "Nielsen BookData"