Microsoft 2.0 : how Microsoft plans to stay relevant in the post-Gates era
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Bibliographic Information
Microsoft 2.0 : how Microsoft plans to stay relevant in the post-Gates era
Wiley, c2008
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Bibliography: p. [269]-273
Includes index
Description and Table of Contents
Description
Does Bill Gates's retirement consign Microsoft to the corporate retirement home as well? Mary Jo Foley doesn't think so. Her 25 years of Microsoft-watching provides a unique vantage point from which to speculate on how Microsoft might write its next chapter. Identifying signposts and interpreting clues she knows well, Foley offers a thought-provoking view of the software giant's post-Gates future. Don't be surprised to be surprised.
Table of Contents
Foreword: The Microsoft 2.0 World (According to Mini-Microsoft). Acknowledgments. Introduction: Microsoft 2.0: Welcome to the New (Post-Gatesian) Microsoft. 1 Microsoft 1.0: It Was All about Bill. 2 Microsoft 2.0: The Buzzwords. 3 Microsoft 2.0: The People. 4 Microsoft 2.0: Products on the Near-Term Radar Screen. 5 Microsoft 2.0: Big-Bet Products. 6 Microsoft 2.0: Tried and True Business Models. 7 Microsoft 2.0: Untried but Unavoidable Business Models. Conclusion: On to Microsoft 3.0. A Memos, Letters, and E-mails. B Annotated Reading List. Index.
by "Nielsen BookData"