Headlines from the heartland : reinventing the Hindi public sphere
Author(s)
Bibliographic Information
Headlines from the heartland : reinventing the Hindi public sphere
Sage Publications, 2007
- : pbk
Available at / 3 libraries
-
No Libraries matched.
- Remove all filters.
Note
Includes bibliographical references (p. [298]-300) and index
Description and Table of Contents
Description
In the 1990s a newspaper revolution began blowing across northern and central India. In these Hindi-speaking states, when literacy levels rose, communications expanded, and purchasing power climbed, Hindi newspapers followed-picking up readers in small towns and villages. Even while these newspapers surged to the top of national readership charts, they localised furiously in the race for readers. But in this universe of local news, questions arose about what localisation was doing to regional identity and consciousness.
Using notes from her pioneering field-study in eight states, Sevanti Ninan brings alive India's ongoing rural newspaper revolution, and its impact on politics, administration and society. Set against the socio-economic and political changes in the countryside, it is a remarkable story of how journalism flowered in unexpected and unorthodox ways, and colourful media marketing unfurled in the Hindi heartland.
Table of Contents
Overview: Reinventing the Public Sphere
The Evolution and Growth of Hindi Journalism
A Rural Newspaper Revolution
Creating New Media Hubs
Local Newsgatherers
The Universe of Local News
Media and Commerce
Journalists and Politicians
Caste and Communalism
The Development Discourse
Reconfiguring the Public Sphere
Change and Attrition
Epilogue: Habermas Revisited
References
Index
by "Nielsen BookData"