Headlines from the heartland : reinventing the Hindi public sphere

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Headlines from the heartland : reinventing the Hindi public sphere

Sevanti Ninan

Sage Publications, 2007

  • : pbk

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注記

Includes bibliographical references (p. [298]-300) and index

内容説明・目次

内容説明

In the 1990s a newspaper revolution began blowing across northern and central India. In these Hindi-speaking states, when literacy levels rose, communications expanded, and purchasing power climbed, Hindi newspapers followed-picking up readers in small towns and villages. Even while these newspapers surged to the top of national readership charts, they localised furiously in the race for readers. But in this universe of local news, questions arose about what localisation was doing to regional identity and consciousness. Using notes from her pioneering field-study in eight states, Sevanti Ninan brings alive India's ongoing rural newspaper revolution, and its impact on politics, administration and society. Set against the socio-economic and political changes in the countryside, it is a remarkable story of how journalism flowered in unexpected and unorthodox ways, and colourful media marketing unfurled in the Hindi heartland.

目次

Overview: Reinventing the Public Sphere The Evolution and Growth of Hindi Journalism A Rural Newspaper Revolution Creating New Media Hubs Local Newsgatherers The Universe of Local News Media and Commerce Journalists and Politicians Caste and Communalism The Development Discourse Reconfiguring the Public Sphere Change and Attrition Epilogue: Habermas Revisited References Index

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