The new strategic brand management : creating and sustaining brand equity long term

著者

• Kapferer, Jean-Noël

書誌事項

The new strategic brand management : creating and sustaining brand equity long term

Jean-Noël Kapferer

Kogan Page, 2008

4th ed

注記

Includes bibliographical references (p. [531]-544) and index

• NII書誌ID(NCID): BA8599160X
• ISBN:
  • 9780749450854
• LCCN: 2007037849
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xv, 560 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HD69.B7
  • DC22 : 658.8/343
• 件名:
  • LCSH : Brand name products -- Management