Marketing : real people, real choices

Author(s)

• Solomon, Michael R.
• Marshall, Greg W.
• Stuart, Elnora W.

Bibliographic Information

Marketing : real people, real choices

Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

Pearson Prentice Hall, c2008

5th ed

Note

Includes bibliographical references (p. 565-577) and index

Details

• NCID: BA85995757
• ISBN:
  • 0132299208
• LCCN: 2006031160
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xxxii, 608 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.35
  • DC22 : 658.80023/73
• Subject Headings:
  • LCSH : Marketing -- Vocational guidance