Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel

Author(s)

• Poiesz, Theo
• Raaij, W. Fred van

Bibliographic Information

Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel

Theo B.C. Poiesz, W. Fred van Raaij

Edward Elgar, c2007

Note

Includes bibliographical references (p. 216-220) and index

Details

• NCID: BA86045811
• ISBN:
  • 9781843767725
• LCCN: 2007038602
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cheltenham, UK
• Pages/Volumes: xi, 228 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC22 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Forecasting
  • LCSH : Consumer behavior -- Forecasting
  • LCSH : Strategic planning