Advanced theory and practice in sport marketing
著者
書誌事項
Advanced theory and practice in sport marketing
Butterworth-Heinemann/Elsevier, 2008
1st ed
- : pbk
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注記
Includes bibliographical references (p. 385-404) and index
内容説明・目次
内容説明
Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing.
Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level.
目次
1. Introduction to Sport Marketing 2. Sport Marketing Research 3. Sport Marketing Information Systems 4. Sport Consumer Behavior 5. Business Ethics in Sport Marketing 6. Logistics in Sport Marketing 7. Sport Products and Services 8. Sport Advertising 9. Sport Sponsorship 10. Sport Promotions 11. Sales Management in Sport 12. Sport Retail Management and Entrepreneurship 13. Sport E-Business and E-Commerce 14. International and Global Marketing in Sport 15. The Future of Sport Marketing - Enterprise Sport Marketing Management
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