Advanced theory and practice in sport marketing

Author(s)

• Schwarz, Eric C.
• Hunter, Jason D.

Bibliographic Information

Advanced theory and practice in sport marketing

Eric C. Schwarz and Jason D. Hunter

Butterworth-Heinemann/Elsevier, 2008

1st ed

• : pbk

Note

Includes bibliographical references (p. 385-404) and index

• NCID: BA86049368
• ISBN:
  • 9780750684910
• Country Code: ne
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Amsterdam ; Tokyo
• Pages/Volumes: xxvi, 443 p.
• Size: 26 cm
• Classification:
  • LCC : GV716
  • DC22 : 796.0698
• Subject Headings:
  • LCSH : Sports -- Marketing