Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding

書誌事項

Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding

Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins

Jossey-Bass, c2008

  • : cloth

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注記

"Reputation Institute publications"--On jacket

Includes bibliographical references (p. 233-249) and index

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