Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding

Author(s)

• Hatch, Mary Jo
• Schultz, Majken
• Olins, Wally

Bibliographic Information

Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding

Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins

Jossey-Bass, c2008

• : cloth

Note

"Reputation Institute publications"--On jacket

Includes bibliographical references (p. 233-249) and index

Details

• NCID: BA86086036
• ISBN:
  • 9780787998301
• LCCN: 2007049669
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: San Francisco
• Pages/Volumes: xix, 266 p.
• Size: 24 cm
• Classification:
  • LCC : HD59.2
  • DC22 : 658.8/27
• Subject Headings:
  • LCSH : Corporate image
  • LCSH : Corporate culture
  • LCSH : Branding (Marketing)