Explorations of marketing in society

著者

• Gundlach, Gregory T. (Gregory Thomas)
• Block, Lauren G.
• Wilkie, William L.

書誌事項

Explorations of marketing in society

Gregory T. Gundlach, Lauren G. Block, William L. Wilkie

Thomson, c2007

注記

Assembles academic contributions that have already been published in journals, coupled with invited commentaries

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA86088982
• ISBN:
  • 9780324304305
• LCCN: 2006101636
• 出版国コード: at
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Australia
• ページ数/冊数: xix, 955 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5414
  • DC22 : 306.3/4
• 件名:
  • LCSH : Marketing -- Social aspects
  • LCSH : Consumer behavior
  • LCSH : Social marketing
  • LCSH : Marketing -- Moral and ethical aspects
  • LCSH : Public interest