Managing corporate brands : a new approach to corporate communication

Author(s)

• Ormeño, Marcos
• Berndt, Ralph

Bibliographic Information

Managing corporate brands : a new approach to corporate communication

Marcos Ormeño ; with a foreword by Ralph Berndt

（Gabler Edition Wissenschaft）

Deutscher Universitäts-Verlag, 2007

1. Aufl

Note

Includes bibliographical references

• NCID: BA86132541
• ISBN:
  • 9783835007819
• Country Code: gw
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Wiesbaden
• Pages/Volumes: xxiii, 322 p.
• Size: 21cm
• Parent Bibliography ID:
  • BA24050732