Media management : a casebook approach
著者
書誌事項
Media management : a casebook approach
（LEA's communication series）
Lawrence Erlbaum Associates, c2008
4th ed
- : pbk
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注記
Includes bibliographical references (p. [383]-404) and indexes
内容説明・目次
内容説明
Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers.
Among the additions to this fourth edition are
Increased discussions on groups, vision, change, diversity, and management styles;
Additional media-sensitive examples within each section of the text;
A new chapter on knowledge management;
Ethics integrated into law and leadership discussions;
A primer in global markets, technology, and policy;
In-depth consideration into the aspects of change; and
Increased emphasis on analysis.
This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.
目次
Table of Contents: Preface. Managerial Decision Making. Leadership and the Workforce. Motivation. Management of Global Media Organizations. Innovation and the Future. Law, Regulation, and Ethics. Planning. Market Analysis. Marketing and Research. Making Sense of It All: Managing Knowledge. Extended Case Studies.
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