Strategies in markets for experience and credence goods

Author(s)

• Benz, Men-Andri
• Franck, Egon

Bibliographic Information

Strategies in markets for experience and credence goods

Men-Andri Benz ; with a foreword by Egon Franck

（Gabler Edition Wissenschaft, . Markt- und Unternehmensentwicklung）

Deutscher Universitäts-Verlag, 2007

1. Aufl

Note

Thesis (Ph.D.)--Universität Zürich, 2006

Includes bibliographical references and index

Details

• NCID: BA86194436
• ISBN:
  • 9783835007581
• Country Code: gw
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Wiesbaden
• Pages/Volumes: xv, 120 p.
• Size: 21 cm
• Subject Headings:
  • FREE : Erfahrungsgut Marketingstrategie
  • FREE : Vertrauensgut Marketingstrategie
• Parent Bibliography ID:
  • BA24050732