Cases in consumer behavior

Author(s)

• Blackwell, Roger D.
• Engel, James F.
• Kollat, David T.

Bibliographic Information

Cases in consumer behavior

Roger D. Blackwell, James F. Engel, David T. Kollat

（Holt, Rinehart and Winston marketing series）

Dryden Press, c1969

Note

A casebook designed to supplement Consumer behavior, by J.F. Engel, D.T. Kollat, and R.D. Blackwell

Details

• NCID: BA86254389
• ISBN:
  • 0030850983
• LCCN: 69017652
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hinsdale, Ill.
• Pages/Volumes: xiii, 431 p.
• Size: 23 cm
• Subject Headings:
  • LCSH : Consumers -- Case studies
  • LCSH : Marketing research -- Case studies
• Parent Bibliography ID:
  • BA03809544