Marketing strategy : a decision-focused approach

Bibliographic Information

Marketing strategy : a decision-focused approach

Orville C. Walker, Jr., John W. Mullins, Jean-Claude Larréché

(McGraw-Hill international editions)(McGraw-Hill higher education)

McGraw-Hill, 2008

6th ed., McGraw-Hill international ed

Available at  / 2 libraries

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Note

Includes bibliographical references and indexes

Related Books: 1-2 of 2

Details

  • NCID
    BA86267802
  • ISBN
    • 9780071263917
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Boston
  • Pages/Volumes
    xx, 346 p.
  • Size
    26 cm
  • Classification
  • Subject Headings
  • Parent Bibliography ID
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