Marketing metaphoria : what deep metaphors reveal about the minds of consumers

Author(s)

• Zaltman, Gerald
• Zaltman, Lindsay H.

Bibliographic Information

Marketing metaphoria : what deep metaphors reveal about the minds of consumers

Gerald Zaltman, Lindsay H. Zaltman

Harvard Business Press, c2008

Note

Includes bibliographical references (p. 209-219) and index

Details

• NCID: BA86340436
• ISBN:
  • 9781422121153
• LCCN: 2007040116
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: xxi, 230 p., [8] p. of plates
• Size: 24 cm
• Classification:
  • LCC : HF5415.32
  • DC22 : 658.8/342
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Metaphor