The business of sports
著者
書誌事項
The business of sports
Praeger
- : set
内容説明・目次
内容説明
The sports industry is large, visible, and growing-and it has a huge impact on society. That's obvious to die-hard fans who not only watch sporting events but buy everything from balls to ties to paperweights with their favorite team's logo. But even sports haters can't escape the onslaught of professional sports: They are asked to chip in as taxpayers to build public stadiums, and their children are, like it or not, exposed to events sponsored by alcohol and tobacco companies, not to mention the juvenile antics of star athletes. Businesses, of course, take a hit in productivity when the Olympics-or World Series or Super Bowl or World Cup-rolls around. Yet most of us love to watch, and play. The Business of Sports takes on this endlessly fascinating behemoth of an industry to make sense of it all.
Yes, sports is big business. How big? Estimates of total annual U.S. spending on sporting goods and services range from $250 to $560 billion a year, and spending related to organized sport alone has been estimated at $200 billion per year. And it's getting bigger, casting an ever-larger shadow over the entire globe. The Business of Sports throws light on the subject by exploring the business and economic dynamics of the industry from a diverse array of perspectives that cover the industry's macroeconomic, management, and marketing/promotion issues. -Volume 1, Perspectives on the Sports Industry, documents the current size, scope, and magnitude of the sports industry in the U.S. and abroad-including the U.K. and China. It also examines the importance of the world's most visible sporting events, like the Olympics, and the impact of sporting events broadcast around the world. -Volume 2, Economic Perspectives on Sport, takes an in-depth look at the sports industry from an economic perspective. The volume delves into the inner workings of leagues and teams, covering economic issues from the design of sports leagues to franchise financial valuations to salary caps to labor relations. -Volume 3, Bridging Research and Practice, fills the gap between scholarly research on sport and practitioners working in the industry. Topics include evaluating talent, maintaining managerial efficiency, analyzing statistical performance indices, and assessing the noneconomic benefits of professional sports. Business and sports are a potent mix of two of the strongest forces moving our society today. And, as the stratospheric salaries of professional athletes indicate, the industry is going through major growth and change. To make sense of it all, it helps to understand the underlying economic principles driving the business decisions made daily by owners and managers in all corners of the world. The unique, multivolume format of The Business of Sports allows sports nuts, journalists, business people, and students to explore the wide variety of issues that fuel the world's crazy passion for all things athletic.
目次
Volume 1 Acknowledgments Preface 1. The Scope of the Sports Industry in the United States 2. The Profitability of Sports Teams: International Perspectives 3. Perspectives on the Sports Industry in China 4. Mega-Events: The Effect of the Worlds Biggest Sporting Events on Local, Regional, and National Economies 5. The Financing and Economic Impact of the Olympic Games 6. New Revenue Streams in Professional Sports 7. The European Perspective on Team Ownership, Competitive Balance, and Event Impacts 8. U.S. Sports Leagues through the Economic Crystal Ball 9. The Big Business of College Sports in America 10. Sport in the Digital Domain About the Editor and Contributors Index Volume 2 Acknowledgments Preface 1. The Allocation of Rewards in Athletic Contests 2. Single Entity Ownership in Sports Leagues and Antitrust Law 3. Competitive Balance and Attendance in the Sports Industry 4. Franchise Relocations, Expansions, and Mergers in Professional Sports Leagues 5. The Financial Valuation of Sports Franchises 6. Professional Sports Facilities, Teams, Government Subsidies, and Economic Impact 7. Pay and Performance of Players in Sports Leagues: International Comparisons 8. Salary Caps and Luxury Taxes in Professional Sports Leagues 9. The Valuation of Non-Market Benefits in Sport 10. Facility Finance: Measurement, Trends, and Analysis 11. Salary Arbitration in Major League Baseball About the Editor and Contributors Index Volume 3 Acknowledgments Preface 1. A Simple Model of Worker Productivity in the National Basketball Association 2. Statistical Performance Analysis in Sport 3.: Sports Facilities and Urban Redevelopment: Private and Public Benefits and a Prescription For a Healthier Future 4. Revenue Sharing and Agency Problems in Professional Sports Leagues 5. New Developments in Stadium Financing 6. The Economics of Incentives in Individual Sports 7. The Measurement of Efficiency in Sports Organizations 8. New Franchise Location in Major and Minor League Baseball 9. The College Football Postseason Mess: Economic Perspectives 10. Player Drafts in the Major North American Sports Leagues 11. Globalisation and the Evolving Player-Agent Relationship in Professional Sport 12. A Review of the Post-WWII Baseball Card Industry About the Editors and Contributors Index
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