Harvard business review on green business strategy
著者
書誌事項
Harvard business review on green business strategy
（Harvard business review paperback books, . Ideas with impact）
Harvard Business School Pub., c2007
- : pbk
- タイトル別名
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Green business strategy
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注記
Includes index
内容説明・目次
内容説明
Just a decade ago, the term "green building strategy" evoked visions of fringe environmentalism and a high cost for minimal good. More recently, there's been a large shift in perception, an awakening of social consciousness, and a realization that a strategy good for the world can also be good for your bottom line. Green Business Strategy is no longer an option; the future depends on it. This collection of HBR articles gets to the heart of why you should and must put a socially-responsible strategy at the top of your CEO's agenda.
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