Strategic management : text and cases
著者
書誌事項
Strategic management : text and cases
（McGraw-Hill higher education）（McGraw-Hill international editions）
McGraw-Hill Irwin, c2008
4th ed., international ed
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
"Strategic Management: Text and Cases, 4th Edition", by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital and internet strategies, innovation and corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students. The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.
目次
Part One: Strategic Analysis 1 Strategic Management: Creating Competitive Advantages 2 Analyzing the External Environment of the Firm 3 Assessing the Internal Environment of the Firm 4 Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources Part Two: Strategic Formulation 5 Business-Level Strategy: Creating and Sustaining Competitive Advantages 6 Corporate-Level Strategy: Creating Value through Diversification 7 International Strategy: Creating Value in Global Markets 8 Entrepreneurial Strategy and Competitive Dynamics Part Three: Strategic Implementation 9 Strategic Control and Corporate Governance 10 Creating Effective Organizational Designs 11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization 12 Managing Innovation and Fostering Corporate Entrepreneurship
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