E-commerce : business, technology, society

著者

• Laudon, Kenneth C.
• Traver, Carol Guercio

書誌事項

E-commerce : business, technology, society

Kenneth C. Laudon, Carol Guercio Traver

Pearson/Prentice Hall, c2008

4th ed

• : Pearson international ed

注記

Text page is until p. 809

Includes bibliographical references (p. [R-1] -R-16) and index

内容説明・目次

内容説明

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.

目次

PART 1 Introduction to E-commerce 1 THE REVOLUTION IS JUST BEGINNING 2 E-COMMERCE BUSINESS MODELS AND CONCEPTS PART 2 Technology Infrastructure for E-commerce 3 THE INTERNET AND WORLD WIDE WEB: E-COMMERCE INFRASTRUCTURE 4 BUILDING AN E-COMMERCE WEB SITE 5 SECURITY AND PAYMENT PART 3 Business Concepts and Social Issues 6 E-COMMERCE MARKETING CONCEPTS 7 E-COMMERCE MARKETING COMMUNICATIONS 8 ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE PART 4 E-commerce in Action 9 ONLINE RETAILING AND SERVICES 10 ONLINE CONTENT AND MEDIA 11 SOCIAL NETWORKS, AUCTIONS, AND PORTALS 12 B2B E-COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA86383370
• ISBN:
  • 9780135009321
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Upper Saddle River, N.J.
• ページ数/冊数: 1 v. (various pagings)
• 大きさ: 26 cm
• 件名:
  • FREE : Electronic commerce
  • FREE : Internet marketing
  • FREE : Information technology
  • FREE : E-commerce